An inside look at the tools we actually use to run Elsiae Creative, and the systems thinking that connects them. Notion, Figma, Zapier, Make, Fillout and more, with the reasoning behind each one.

Poppi didn’t just enter the soda market, they redesigned the conversation. From scroll-stopping visuals to a personality-driven digital presence and a $2B acquisition by PepsiCo, their growth was anything but accidental. Here’s how strategic branding, community engagement and bold storytelling turned a functional drink into a cultural obsession—and what your brand can learn from it.