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Case Studies & Brand Breakdowns
Brand Strategy

Case Studies & Brand Breakdowns

Colorful flat lay of assorted Poppi cans in pastel packaging, surrounded by fruit slices and bold graphic elements, styled in a bright, modern aesthetic that reflects playful, Gen Z-focused wellness branding.

Colorful flat lay of assorted Poppi cans in pastel packaging, surrounded by fruit slices and bold graphic elements, styled in a bright, modern aesthetic that reflects playful, Gen Z-focused wellness branding.

How Poppi keeps their audience hooked, obsessed and coming back

Poppi didn’t just enter the soda market, they redesigned the conversation. From scroll-stopping visuals to a personality-driven digital presence and a $2B acquisition by PepsiCo, their growth was anything but accidental. Here’s how strategic branding, community engagement and bold storytelling turned a functional drink into a cultural obsession—and what your brand can learn from it.

Mar 14 min read

The Bridgerton Playbook: What a Regency-Era Drama Teaches Us About Building a Brand People Are Obsessed With

Bridgerton didn’t become a global obsession by accident. It moved beyond being a show and operated like a brand, building a distinct identity, nurturing community, and expanding its world far past the screen. From disciplined aesthetics to immersive audience engagement, every layer was intentional. Here’s what its rise reveals about world-building, differentiation, and creating demand that lasts.

Mar 18 min read

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